Pay Per Click To Bring More Targeted Traffic | News Today Trends BBC

Pay per click advertising is rapidly becoming a popular form of advertising for many companies. The biggest advantage to this form of advertising is that it targets ideal customers. Ads for your website will appear on sites that your potential customers are likely to shop at. You are very likely to have an increase in visits from good customers. They are brief and to the point, often attracting a lot of attention. It?s easy to tailor your advertising campaign to match your company?s budget.

This isn?t a new form of advertising by any means. Birthed in 1998, the method was brought to the internet by Goto.com (later Overture.com). Most sites however, did not begin offering pay per click until 2002. Initially, costs were figured per one thousand clicks. Facebook uses pay per click advertising, but the Yahoo! Corporation acquired Overture in 2003 and implemented the program in its social networking first.

With the popularity of social media websites, business owners are finding them to be an asset when advertising online. Social networking sites are adapting to the unique needs of online businesses and are allowing pay per click advertising. Quite often, visitors to social media sites visit the businesses that are advertised on their pages. Since social media site have features that differ from other websites, this form of advertising is highly effective. Not only do members? profiles contain information about their business, but their interests or hobbies, their profession, and even schools they previously attended. Visitors can find profile pages that reflect their unique interests. If a visitor to a social media site is looking for profiles of Anglican parishes, they may view ads for Anglican gift shops or bookstores. Whereas, if a visitor is interested in a particular dog breed, they may also view ads for obedience training or retailers that specialize in pet supplies.

With social networking sites growing in popularity, they are adapting to the unique advertising needs of companies. Most social media sites use the pay per click model. This is largely because visitors to these sites are very likely to visit websites that are advertised. The unique features of social networking profiles also make this form of advertising effective. The profiles include information on members? interests, schools attended and professions. This allows visitors to profile pages to see ads that target their interests. As an example, a person viewing a Facebook page about an Anglican parish will be likely to see ads for Anglican bookstores or church supply stores.

Choosing a pay per click advertising program is almost a guaranteed return financially. Studies have shown that consumers are likely to ?click? on what interests them. Remaining cost efficient is on everyone?s mind, so seek out a company that will offer bids to stay within your budget. Affordability, and marketability will make your pay per click method pay off in the long run.

If you are on tight budget then take advantage over affordable seo services that the website builder at aptohosting.com are offering, for a small monthly fee.

Source: http://bbctrends.com/101242/internet-marketing/pay-per-click-to-bring-more-targeted-traffic/

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